Pamela Lilburne Opie, the dynamic CEO and Founder of Linen Obsession, is widely recognized as a global leader in the home textiles industry. With a career spanning over 25 years, Pamela has combined her passion for high-quality bedding and holistic sleep wellness with a commitment to her employees and community. Her company, Linen Obsession, has become the largest bedding supplier in the Middle East, representing world famous brands such as Christy England, Jasper Conran, Ted Baker, and Donna Karan. Under her visionary leadership, Linen Obsession has grown to encompass 35 branded stores across major department stores in the Gulf countries and launched its first two flagship retail stores in Mirdif City Center, Dubai in 2022 and in Reem Mall, Abu Dhabi in 2024.

One of Pamela’s most notable initiatives is the Linen Recycling Program, launched to support the “Period Empowerment Project.” This program transforms donated bedlinen into reusable sanitary pads, empowering girls in poorer rural areas of the world to continue their education uninterrupted. This initiative reflects her belief in sustainable business practices that positively impact society.

Pamela’s leadership extends beyond business growth; she has been recognized for her dedication to her team, particularly during the challenges of the global pandemic. Unlike many other companies who downsized, Pamela chose to find work to retain all her employees, showing a deep commitment to her workforce and their well-being.

A recipient of multiple prestigious awards, including “The Retailer Award” at the Women SME Middle East Leaders Awards 2024 by Mastercard, Pamela has been featured in CEO Middle East Magazine, Arabian Business, and The Gulf Entrepreneur as an influential and inspiring leader. Her approach, dedication to quality, and social impact initiatives have positioned her as one of the TOP25 Global Women of Influence in 2024, making a profound difference on the global stage.