Featuring: Emirates Business Awards | Emirates Real Estate Awards 2025
Presented by: Emirates Holding Group, Moda Orama Ventures (MOVe), and Rose Merc Ltd.
Venue: Marriott Al Jaddaf, Dubai | Date: July 4, 2025

Dubai, July 5, 2025 — The fashion realm bore witness to a monumental shift as the Emirates Luxury Show – Eternal Runway took center stage in Dubai, heralding a new era of transformation in the industry. Crafted by Emirates Holding Group and Moda Orama Ventures Pvt. Ltd. (MOVe), with strategic backing from Rose Merc Ltd., this event seamlessly intertwined fashion, business, and real estate into a visionary spectacle.

From its inception, Eternal Runway transcended the ordinary fashion show, emerging as a poignant declaration.

With a resolute focus on inclusivity, sustainability, and age diversity, the show shattered conventional norms while elevating global fashion standards. A poignant segment showcased senior models (aged 50+), confidently striding the catwalk, redefining beauty beyond age. Another standout was a sustainable collection crafted from pre-loved denim and upcycled fabrics, underscoring the blend of consciousness and chic in fashion.

The exclusive gala drew over 300 elite guests comprising fashion aficionados, influencers, media personalities, and dignitaries, including:

Chief Guests:

• Dr. Mohd Saeed Al Kindi, Former UAE Minister
• Yaqoob Al Ali, Office of HH Sheikh Juma bin Maktoum
• Bu Abdullah, Chairman, Bu Abdullah Group
• Rizwan Sajan, Chairman, Danube Group

Guests of Honour:

• Uday Tardalkar
• Vaishali Parkar
• Rohan Pradhan
• Majid Khan
• Thanvir Aboobaker
• Sherif Thomas
• Aziz Zee
• And other esteemed business leaders and diplomats.

Designers & Celebrity Showstoppers:

• Rosy Ahluwalia – Madhur Bhandarkar & Garuda Ram (Senior Showstopper)
• Mona Al Mansoury
• Shunyaa – Sadiq Ahmed & Sudhir Padiyar
• MOM (Mirror of Magazine) – Eijaz Khan
• Nandini Gupta – Shibani Kashyap
• Zayna – Parth Samthaan
• Pallavi Jaipur – Lekha Prajapati
• Ken Ferns – Nia Sharma & Karan Kundra

With impeccable execution by Emirates Holding Group’s production team and MOVe’s innovative direction, the show set new benchmarks in fashion presentation across the GCC.

Visionaries Behind the Movement:

• Purvesh Shelatkar, Chairman & Executive Director, Rose Merc Ltd.
• Hanif Shaikh, Founder & Chairman, Emirates Holding Group
• Sudhir Padiyar, Founder, MOVe

Emirates Business Awards 2025

Recognizing these global changemakers across industries of this year’s honorees included:
Her Royal Majesty Queen Vickylextar, SVP Owen SP Sanchez, Romain Gerardin Fresse, Serge Conesa, Tamilla Fischer & Anna Marnaia, Sunil Gohin, Gavin Whyte, Ralph Clemens Martin, Spiro Pappas, Afsari Masaud Karmadi, ETG (EnergyTechGreen), and Amit Singh.

Emirates Real Estate Awards 2025

Celebrating innovation and leadership in real estate, the distinguished honorees included:
Erick Van Egeraat, Aquino Plotado, Nazir Isakhel, Umair Khan, Kailash Gowary, Amol Shinde, Dr. Suyog Dongare, Mahnoor Baloch, Emil Bedretdinov, Mr. Kudzi M, and JPrime Buildcon.

Next Chapter: The Middle East Tour
Following its triumphant showcase in Dubai, Emirates Luxury Show – Eternal Runway is primed to tour the Middle East, with upcoming editions in Oman, Qatar, Bahrain, Kuwait, and Saudi Arabia, propelling this revolutionary platform to unprecedented heights.

Vaishali Parkar Kumar, Executive Director – Rose Merc Ltd.
“Our investee ventures, Emirates Holding Group and MOVe, are redefining standards in value-driven, forward-looking fashion. The triumph of this show epitomizes the potential of the industry’s future.”

About the Organizers:

• Moda Orama Ventures Pvt. Ltd. (MOVe): The fashion & lifestyle wing of Rose Merc India, dedicated to crafting immersive experiences blending creativity with conscious values.
• Emirates Holding Group (EHG): A diversified UAE-based conglomerate with a global footprint across fashion, trading, real estate, and infrastructure.
• Rose Merc India: A progressive force driving innovation in business, sustainability, and purpose-driven fashion through investments and platforms like MOVe.